About Perfume Forever

Where Fragrance Becomes Forever

At Perfume Forever, we believe that fragrance is more than just a scent, it's an experience that lingers, evokes memories, and defines moments. Established in 2008, we have grown into Australia's leading specialty perfume retailer, offering an extensive range of over 2,000 authentic designer and niche fragrances.

Our Founder

Perfume Forever was founded by Manish Aggarwal, whose passion for fine fragrances led him to create a destination where Australians could access the world's most luxurious and iconic perfumes. His vision was to bridge the gap between global fragrance houses and Australian consumers, ensuring authenticity, variety, and exceptional customer service.

Our Journey

• 2008: Opened our flagship store in Parramatta, Sydney, marking the beginning of our retail journey.
• 2011: Incorporated as Perfume Forever Pty Ltd, solidifying our commitment to providing genuine fragrances to our customers.
• 2012-2015: Expanded our presence across New South Wales with new store openings in Blacktown, Liverpool, Kotara, Miranda, and Tuggerah.
• 2016: Launched our online store, extending our reach to fragrance enthusiasts nationwide.
• 2020: Relocated our warehouse to Camellia, NSW, to accommodate growing demand and streamline operations.
• 2025: Celebrating over 15 years of delivering timeless scents and exceptional service to our valued customers.

Our Commitment

We are dedicated to offering a curated selection of fragrances from renowned brands such as Gucci, Prada, Hugo Boss, Creed, Penhaligon's, Amouage, and more. Our team is passionate about helping you find the perfect scent that resonates with your personality and style.

Whether you're rediscovering a classic or exploring new olfactory horizons, Perfume Forever is here to guide you on your fragrance journey.

Perfume is forever. So is the impression you leave.