{"product_id":"lift-me-up-eau-de-parfum-90ml","title":"Lift Me Up Eau De Parfum 90ml","description":"Lift Me Up captures force of the sun from the first golden ray to the last lingering glow. \n\nDominated by the luminous magnolia flower, ylang ylang, the floral bouquets bursts with bright energy and light white musk in overdose amplified its radiance. \n\nThe fragrance's sun-kissed sensuality creates an  irresistible connection to the skin with the vanilla roasted Tonka Beans, \u003cbr\u003e\u003cbr\u003e‘Initio’ is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ – and this renegade new perfume house sets out ‘to initiate perfume as an object of power.’  First unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’  Initio Parfums seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel.\n","brand":"INITIO PARFUMS","offers":[{"title":"90ml","offer_id":45254886129717,"sku":"B8295U","price":549.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0287\/0493\/1893\/files\/B8295U.jpg?v=1780643442","url":"https:\/\/perfumeforever.com\/products\/lift-me-up-eau-de-parfum-90ml","provider":"Perfume Forever","version":"1.0","type":"link"}