Power Self Eau De Parfum 90ml

Reveal Your Super Self. Step into your elevated essence with Power Self, a fragrance that transcends scent to become a state of being. No longer a search, confidence becomes your nature, fully present in every moment. This harmonious blend is defined by contrast: the delicate softness of white florals fuses with the bold intensity of musk and spices, forming an alchemical composition that awakens inner strength and elevates self-assurance. Crafted by INITIO, Power Self marks a new era where fragrance doesn't just please the senses. It enhances your emotional state. Scientifically attuned to influence well-being, this scent turns every application into a ritual of self-empowerment and affirmation.

‘Initio’ is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ – and this renegade new perfume house sets out ‘to initiate perfume as an object of power.’ First unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’ Initio Parfums seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel.