Pure Platinum Eau de Parfum 50ml

Coach for Men Pure Platinum is a refined woody-aromatic fragrance built around modern masculinity and individuality. It opens with aromatic lavender, bright mandarin and crisp apple, creating a fresh, clean and energising start. The heart introduces a warm touch of rum alongside orange blossom and moss, adding a smooth, slightly resinous and herbal character. In the base, ambroxan, cedarwood and labdanum create a woody, ambery and gently balsamic drydown with excellent staying power. Presented in a gunmetal-coloured bottle with a metallic finish, it reflects the brand's urban New York identity and polished, contemporary style. This Eau de Parfum is a sophisticated choice for everyday wear, work and evenings out.

Coach was founded in 1941 in a small family-run workshop in Manhattan, where six artisans handcrafted leather goods. Over the decades it has grown into a global house of modern luxury, known for its finely crafted handbags, ready-to-wear and accessories, and for a confident, optimistic New York spirit. Coach fragrances translate that heritage into scent, with bottles that echo the brand's signature details such as the turnlock closure, leather hangtags and the iconic horse-and-carriage and tea rose emblems. The collection for women celebrates feminine, joyful and free-spirited style, while the Coach for Men line captures the energy and individuality of the city. Coach fragrances are approachable, wearable and made for real life, offering everyday luxury with a playful, authentic American attitude.