BOSS Selection embodies the style of Boss man: he is confident, succesfull and elegant. It is created for a man who is proud of his achievements. Boss Selection begins with lively and fresh green notes, juicy grapefruit and mandarin, along with spicy pink peppercorn nuance. In the heart of the fragrance is the aroma of geranium and cedar leaves, surrounded by star anise and petitgrain. The woody drydown is made of patchouli,vetiver, cedarwood, heliotrope and transparent musky notes, all together accentuating the masculine character of this fragrance. The ad campaign features popular German actor Thomas Kretchmann (King Kong, The Downfall, Next, Resident Evil-The Apocalypse, Immortel, The Pianist, U-Boat, “24” ). Perfume is created in 2006.
Hugo Boss AG is a German fashion and lifestyle house, founded in 1924 by Hugo Boss. Originating in Metzingen and still based there today, the company offers multiple lines of fashions and accessories under the core brands Hugo and Boss. The Boss brand offers the following lines: Boss Black, modern classic clothing and the broadest range of products; Boss Orange, more unique and Bohemian in style; Boss Selection, high-end menswear; Boss Green, focusing on sports and active wear. The Hugo brand is known for its fashion-forward, European-influenced styles. The company produces fragrances in conjunction with Proctor & Gamble Prestige. Fragrances for men and women are offered under both the Boss and Hugo brands. The first fragrance was Boss Number One for men, launched in 1985.
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