Wild Rush Eau De Parfum 90ml

Super Charged Collection You don't just wear a fragrance. You CHARGE UP, you ACTIVATE a new state of being. Driven by EMOTION, backed by SCIENCE. FORMULAS CALIBRATED AROUND PATENTED ACTIVE MOLECULES, SELECTED FOR THEIR PROVEN INTERACTION WITH THE NERVOUS SYSTEM. Wild Rush by Initio Parfums Prives is a Aromatic Fougere fragrance for women and men. This is a new fragrance. Wild Rush was launched in 2026. The fragrance features Red Berries, Caramel, Vanilla, Lavender, Bergamot, Sandalwood and Patchouli. WILD RUSH:The Scent Profile HITS LIKE A CHARGE. BACKED BY SCIENCE. Powered with science to activate energy and trigger confidence WILD RUSH fires up the system, a full body ignition, Bergamot striking first, clean and feral. An electric rush, bright and juicy, impossible to contain, Lavender cutting through the charge like a cool spark in the heat. Like blood pumping faster, like the body switched on…Caramel flaring for the thrill, then Patchouli locking it in a wild, addictive after-pulse on skin. FLIP THE SWITCH. FEEL THE FIRE. OWN THE RUSH.

‘Initio’ is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ – and this renegade new perfume house sets out ‘to initiate perfume as an object of power.’ First unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’ Initio Parfums seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel.